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These Terms of Subscription Service (“Agreement”) are entered into by and between the entity or person placing an order or accessing the Solutions (as defined below) (“Client”) and the theappidea Group entity specified on the Quote or other order form. If the theappidea Group entity is not theappidea Group, then Supplemental Terms apply as follows:

If the theappidea Group entity entering into this Agreement is WT EMEA Acquisition Limited, then the terms in Exhibit E-1(Supplemental Terms) apply and will prevail in event of a conflict with the main body of this Agreement.
If the theappidea Group entity entering into this Agreement is theappidea Group, then the terms in Exhibit E-2 (Supplemental Terms) apply and will prevail in event of a conflict with the main body of this Agreement

The “Effective Date” of this Agreement is the date that is the earlier of (a) the effective date of the first Quote referencing this Agreement and (b) Client’s initial access to the Solutions through any theappidea Group online registration, provisioning, or order process.

If you are entering into this Agreement on behalf of a company or other legal entity, you represent that you have the authority to bind such entity to this Agreement in which case the term “Client” shall refer to such entity. If you do not have such authority, or if you do not agree to the terms of this Agreement, do not accept this Agreement or use the Solutions. If you receive free access or a trial or evaluation subscription to the Solutions, you are deemed a “Client” under this Agreement and are subject to its terms, including the restrictions and limitations in Section 7.4 (Trial Subscriptions) below. You may not use or access the Solutions if you are a direct competitor of theappidea Group or if you are accessing or using the Solutions for the benefit of a direct competitor of theappidea Group.

This Agreement permits Client to purchase a subscription to Solutions and related Professional Services from theappidea Group pursuant to Quotes and sets forth the terms and conditions under which those Solutions and Professional Services will be delivered. This Agreement shall govern Client’s initial purchase as well as any future purchases made by Client that reference this Agreement. This Agreement includes any and all Exhibits, referenced policies and attachments, and any and all Quotes and Sows

From time to time, theappidea Group may modify this Agreement with ten (10) days’ notice to Client. Unless otherwise specified by theappidea Group, changes become effective for existing Clients upon posting of the modified Agreement. If Client does not agree to such changes, Client must notify theappidea Group of such disagreement within the ten (10) day notice period, and theappidea Group(at its option and as Client’s exclusive remedy) may either: (i) permit Client to continue under the prior version of this Agreement until the next renewal of the current Order Term, after which the modified Agreement will apply (for example, if Client is on an annual Order Term, then the modified Agreement will apply starting from the beginning of Client’s next annual Order Term after it is posted) or (ii) terminate this Agreement and provide to Client a refund of any Solution fees that Client already paid with respect to the terminated portion of the applicable Order Term. theappidea Group will use reasonable efforts to notify Client of the changes through Client’s Account, email, or other means. Client may be required to click to accept the modified Agreement before using the Solutions in a renewal Order Term, and in any event continued use of the Solutions during the renewal Order Term will constitute Client’s acceptance of the version of the Agreement in effect at the time the renewal Order Term begins.

Each party expressly agrees that this Agreement is legally binding upon it.

DEFINITIONS AND INTERPRETATION–

1.1 Definitions – Capitalized terms not included in this Section are defined contextually in this Agreement.

a) “Account” means the online account and dashboard that theappidea Group provides for Client to manage its use of the Solutions.
b) “Affiliate” means an entity that owns or controls, is owned or controlled by, or is under common ownership or control with Client, where “control” means the power to direct the management or affairs of an entity and “ownership” means the beneficial ownership of fifty percent (50%) or more of the voting securities or other equivalent voting interests of an entity.
c) “Client Applications” means Client’s and its Affiliates’ online websites, mobile applications, SharePoint sites, and other properties that support the deployment of Tagging Methods. For clarity, Client Applications do not include Client’s accounts or content on Third Party Platforms.
d) “Client Content” means any visual elements, images, text, or other content provided by Client use within Solutions (e.g., to customize Client’s accounts) as permitted by theappidea Group and the functionality of the Solutions.
e) “Client Data” means all data collected by or on behalf of Client through the Tagging Methods, as well as the results, reports, and data feeds based on such collected data that are provided to Client through the Solutions (excluding any theappidea Group report templates or other theappidea Group Technology). If Client uploads any data directly into the Solutions, that data is also included in Client Data.
f) “Client Materials” means any Client materials (including Solutions Data or Client Content) reasonably required for theappidea Group to perform the Professional Services.
g) “Contractors” means independent contractors and consultants who are not competitors of theappidea Group.
h) “Deliverables” means any deliverables provided by theappidea Group to Client in connection with the Professional Services.
I) “Design Deliverables” means any Deliverables provided by theappidea Group’s part of Digital Marketing Services that consist of and are expressly identified in the applicable SOW as visual design elements specific to Client (excluding any underlying theappidea Group Technology).
j) “Digital Marketing Services” means strategic, advisory, design, and/or other consulting services related to digital marketing provided by theappidea Group in connection with Client’s use of the Solutions.
k) “Documentation” means the applicable Solutions descriptions and end user technical documentation made available with the Solutions and currently located here(as may be modified from time to time by theappidea Group in its sole discretion).
l) “Erase” means to render access to data infeasible when using simple non-invasive data recovery techniques.
m) “EU Data Protection Directive” means EU Data Protection Directive 95/46/EC (or successor).
n) “HIPAA” means the Health Insurance Portability and Accountability Act, as amended and supplemented.
o) “Laws” means all applicable local, state, federal, and international laws, regulations and conventions, including those related to data privacy and data transfer.
p) “Order Term” means the subscription term specified for each Solution in the applicable Quote and, in the event that such Quote does not include a “start date”, the Order Term will commence on the date that theappidea Group electronically confirms Client’s order to the applicable Solution.
q) “Permitted Users” means Client’s employees, Contractors, and Affiliates (and its Affiliates’ employees and Contractors).
r) “Professional Services” means professional services provided by theappidea Group under this Agreement, including configuration, implementation, or training services and Digital Marketing Services.
s) “Prohibited Data” means any personal data that could be legally considered sensitive in any applicable jurisdiction, including government issued identification, individual medical or health information (including PHI), financial account numbers, credit or debit card numbers, authentication factors (including security codes, passwords, biometric information, and answers to security questions), and special categories of personal data as defined in Article 8 of the EU Data Protection Directive.
t) “Protected Health Information” or “PHI” has the meaning defined in HIPAA.
u) “Purchased Units” means the specified usage metrics for a Solution, which may include server calls, requests to a database, page loads, tracking requests, concurrent connections, or other events or metrics. Additional definitions related to the concept of “Purchased Units” are provided in Exhibit A(Purchased Units Definitions).
v) “Quote” means theappidea Group-generated order documentation (including any theappidea Group online registration, provisioning, or other order process) referencing this Agreement and mutually executed or electronically accepted by Client.
w) “Solutions” means the specific online software-as-a-service products ordered by Client as identified on the applicable Quote. The term “Solutions” includes the related Tagging Methods and Documentation (but excludes Professional Services).
x) “Solutions Data” means Client Data and Third-Party Data.
y) “Statement of Work” or “SOW” means a statement of work for Professional Services executed by both parties describing the work to be performed, fees, and any applicable milestones, assumptions, and other technical specifications or related information.
z) “Tagging Methods” means the theappidea Group code, tags, application programming interfaces (“APIs”), software development kits (“SDKs”), beacons, cookies, or other tracking, data collection, and content optimization methods made available to Client for use with Client Applications.
aa) “Third Party Data” means non-personally identifiable analytics data retrieved by or on behalf of Client from Third Party Platforms through theappidea Group’ access to Client’s credentialed accounts.
bb) “Third Party Platform” means a third party platform, website, or service (i) from which the Solutions enable retrieval of Third Party Data or (ii) with which Solutions Data may be shared.
2 Interpretation – In this Agreement, the words “including” and “in particular” and any similar words or expressions are by way of illustration and emphasis only and do not operate to limit the generality or extent of any other words or expressions. Further, headings in this Agreement are for convenience only and do not affect its interpretation.
THE SOLUTIONS

2.1 Overview – theappidea Group offers various Solutions to collect Client Data from Client Applications (and, if applicable, retrieve Third Party Data from Third Party Platforms) for analysis, reporting, testing and targeting. The Solutions are provided on a subscription basis for specified Order Terms. theappidea Group may make available optional add-ons or code, which are also included in the “Solutions” under this Agreement and may be subject to supplementary terms specified by theappidea Group.

2.2 Access and Use – Client may access and use the Solutions specified on the applicable Quote during the applicable Order Terms solely for its own internal business purposes and in accordance with the terms and conditions of this Agreement, the Documentation, and any scope of use restrictions designated in the applicable Quote. This includes the right for Client to copy Tagging Methods (for use with the Solutions and related backup purposes) and to deploy Tagging Methods on Client Applications. For Tagging Methods provided in source code format, Client may make modifications as permitted in the Documentation, except that Client may not take any action that would subject the Tagging Methods to any third-party terms, including any open source license terms. Use of the Solutions is charged based on, or limited to, the Purchased Units. The Purchased Units will be specified in the applicable Quote and will expire at the end of the applicable Order Term. Client will pay overage fees for exceeding its Purchased Units as set forth in the applicable Quote and Exhibit A (Purchased Unit Definitions).

2.3 Permitted Users – Client may allow its Permitted Users to access and use the Solutions, provided (i) Client remains responsible for compliance by each Permitted User with all of the terms and conditions of this Agreement, the Documentation, and any scope of use restrictions designated in the applicable Quote, and (ii) any use of the Solutions by a Permitted User is for the sole benefit of Client or its Affiliates. Only Client and its Permitted Users may access and use the Solutions, and use of the Solutions by Client and its Permitted Users in the aggregate must be within the scope of use restrictions designated in the applicable Quote, including the specified number of Purchased Units. Client acknowledges that personal data of Permitted Users is used by theappidea Group in accordance with theappidea Group’ Privacy Statement located at https://www.theappidea.ae/legal/privacy-statement/ and is processed and stored in the United States (“U.S.”).

2.4 Accounts – Each Permitted User shall receive a unique user ID, which may not be shared. Client shall require that all Permitted Users keep their authentication factors (such as user ID and user credentials) strictly confidential and not share such information. Client shall be responsible for any and all actions taken in Client’s Account by its Permitted Users, and shall immediately notify theappidea Group of any unauthorized access to or use of its Account.

2.5 General Restrictions – Client shall not (and shall not permit any third party to):

(a) rent, lease, provide access to, or sublicense any Solution to a third party (except for Permitted Users as authorized in Section 2.3), copy any Solutions (other than Tagging Methods as permitted in Section 2.2), or use any Solution for time sharing, hosting, service bureau, or like purposes;

(b) reverse engineer, decompile, or disassemble any Solution, or otherwise seek to obtain the source code or non-public APIs to any Solution, except to the extent expressly permitted hereunder or by Law (and then only upon advance notice to theappidea Group);

(c) modify any Solution or any Documentation, or create any derivative work from any of the foregoing, except for modifications to the Tagging Methods permitted in the Documentation;

(d) remove or obscure any proprietary or other notices contained in any Solution (including notices contained in any reports or data presented through the Solutions);

(e) publicly disseminate performance metrics or benchmarking information regarding any Solution;

(f) attempt to gain unauthorized access to any Solution or other systems, networks, or data of theappidea Group, or interfere with or disrupt the integrity or performance of any such Solution, systems, networks, or data;

(g) use or knowingly permit the use of any security testing tools in order to probe, scan, or attempt to penetrate or ascertain the security or vulnerability of any Solution or other systems, networks, or data of theappidea Group; or

(h) use any Solution to retrieve, store, or transmit any malware (e.g., viruses, worms, time bombs, Trojan horses, or other harmful or malicious code, files, scripts, agents, or programs).

SOLUTIONS DATA

3.1 Collection of Client Data – The Tagging Methods are provided with a default set of data points for collection of Client Data. In addition, Client may configure the Tagging Methods to collect other specific data points in accordance with this Agreement. Client Data may be aggregated or individualized as configured by Client and as further described in the Documentation. Further, the default set of data points varies based on the particular Solution.

3.2 Rights in Solutions Data; Right to Use Solutions Data – As between the parties, Client shall retain all right, title, and interest (including any and all intellectual property rights) in the Client Data, and theappidea Group claims no right, title or interest in Client’s Third-Party Data. Subject to the terms of this Agreement, Client hereby grants to theappidea Group a non-exclusive, worldwide, royalty-free right to use, copy, store, transmit, modify, create derivative works of, and perform and display in Client’s Account the Solutions Data solely to the extent necessary to provide the Solutions to Client. Further, theappidea Group may periodically access Client’s Account and Solutions Data to improve, support, and operate the Solutions (e.g., for quality assurance, benchmarking, technical support, or billing purposes).

3.3 Data Retention Policy – theappidea Group retains Client Data in accordance with the Data Retention Policy attached as Exhibit B. theappidea Group expressly disclaims all other obligations with respect to data storage or delivery, including storage or delivery of any raw data included in Client Data.

3.4 Client Obligations

(a) Generally. Client is solely responsible for the accuracy, content, and legality of all Solutions Data and for its Client Applications. Client shall ensure that Client’s use of the Solutions and all Solutions Data is at all times compliant with Client’s and any applicable Third-Party Platform’s privacy policies and all Laws, including (if applicable) the California Online Privacy Protection Act or similar laws governing data tracking across sites. Subject to theappidea Group’ obligations in Section 3.5(b) regarding Third Party Terms, Client shall obtain all third party licenses, rights, clearances, consents and approvals that may be required for Client (and theappidea Groupon behalf of Client) to collect and use Solutions Data and represents and warrants that such collection and use will not violate any Laws or any intellectual property, publicity, privacy, or other rights of any third party.

(b) Prohibited Data. The Solutions are not designed for processing of Prohibited Data and the default configurations of the Tagging Methods (as provided by theappidea Group) do not collect Prohibited Data. Notwithstanding any other provision included herein, Client will not configure the Tagging Methods or use the Solutions to collect, upload, retrieve, transmit, store, analyze, create, or deliver Prohibited Data and will not otherwise provide Prohibited Data to theappidea Group. Client acknowledges that theappidea Group is not a Business Associate or subcontractor (as those terms are defined in HIPAA). Notwithstanding anything to the contrary herein, theappidea Group shall have no liability under this Agreement for Prohibited Data.

(c) Configuration of Regional Option. theappidea Group offers three options with respect to the geographical locations of the data centers that will collect Client Data: Global, U.S.-EU only, and U.S. only. Client will select a regional option by implementing the Tagging Methods for the selected option on its Client Applications. Client acknowledges that the selection and use of a regional option is controlled by the implementation of the applicable Tagging Methods, and Client will be solely responsible for such implementation. If Client chooses to change the selected regional option, Client will be responsible for implementing Tagging Methods specific to the new regional option on its Client Applications. When selecting a restricted geographical option (i.e., U.S.-EU only or U.S. only), Client acknowledges that it will forego the data collection and content delivery performance advantages offered by theappidea Group’ data centers located in countries outside the selected geographical option. theappidea Group shall use commercially reasonable efforts to ensure that Client Data will not transit through or be stored in locations not allowed based on the selected regional option.

3.5 Third Party Platforms – If Client uses the Solutions (i) to retrieve Third Party Data from a Third-Party Platform (such as Facebook, Twitter, or iTunes) or (ii) to share Solutions Data with a Third-Party Platform (such as ExactTarget, Tableau, or Teradata), this Section 3.5 applies.

(a) Use of Third-Party Platforms. Client is solely responsible for determining whether to use the Solutions with Third Party Platforms, including whether to retrieve Third Party Data from Third Party Platforms or whether to share Solutions Data with Third Party Platforms, whether directly or via the Solutions. theappidea Group shall have no responsibility for any Third-Party Platforms, including for their availability, security, functionality, operation, or integrity, or for any use of Solutions Data by Third Party Platforms. Client acknowledges that Third Party Platforms may impose quotas or other usage restrictions. From time to time, theappidea Group may change which Third Party Platforms may be used with the Solutions or discontinue integration with any Third-Party Platforms.

(b) Authorization. theappidea Group may make available functionality that enables Client to access its own accounts on Third Party Platforms through the Solutions. If Client enables use of Third-Party Platforms, Client authorizes theappidea Group to access such Third-Party Platforms, retrieve and use Third Party Data, or share Solutions Data, as permitted in this Agreement. Each of Client and theappidea Group is responsible for its own compliance with the applicable terms between such party and a Third-Party Platform (e.g., account terms for Client and API integration terms for theappidea Group) (“Third Party Terms”).

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SOLUTIONS SECURITY AND DATA PROTECTION & PRIVACY

5.1 Solutions Security – theappidea Group agrees to use commercially reasonable technical and organizational measures designed to prevent unauthorized access, use, alteration, or disclosure of the Client Data, as further described in Exhibit C (Solutions Security). Except to the extent caused by theappidea Group’ breach of this Exhibit C, theappidea Group shall have no responsibility for errors in transmission, unauthorized third-party access, or other causes beyond theappidea Group’ control. Further, notwithstanding anything to the contrary herein, theappidea Group is not responsible in any way for Solutions Data after such Solutions Data is transmitted, copied, extracted, or removed from theappidea Group’ servers by Client or a Third-Party Platform.

5.2 Protection of Personal Data – Subject to Section 3.4(b) (Prohibited Data), as part of its authorized use of the Solutions, Client may configure the Tagging Methods to collect certain personal data from users of Client Applications. Without limiting its obligations in Section 5.1 (Solutions Security), theappidea Group agrees to process personal data only for the purpose of performing this Agreement and in accordance with Client’s instructions (as set forth in this Agreement, through the use of the selected regional option, and any applicable Order Form or SOW), and applicable Laws.

Further, for personal data that is subject to the EU Data Protection Directive:

(a) Privacy Shield Self-Certification. theappidea Group self-certifies that: (i) it complies with the U.S.-EU Privacy Shield principles and meets the requirements of the U.S.-EU Privacy Shield framework; and (ii) all Client Data transferred from the EU to the U.S. will be processed in accordance with those requirements. theappidea Group’ Privacy Statement provides further information.

(b) U.S.-Swiss Safe Harbor Self-Certification. theappidea Group self-certifies that: (i) it complies with the U.S.-Swiss Safe Harbor principles and meets the requirements of the U.S.-Swiss Safe Harbor framework; and (ii) all Client Data transferred from Switzerland to the U.S. will be processed in accordance with those requirements. theappidea Group’ Privacy Statement provides further information.

The terms “controller”, “process”, “processor”, and “personal data” have the meanings given to them in the EU Data Protection Directive. The parties acknowledge that, pursuant to the EU Data Protection Directive and applicable data protection Laws, Client is the controller and theappidea Group is the processor and data importer.

theappidea Group will forward to Client all data subject access requests and any other requests from data subjects exercising their rights pursuant to Article 12 of the EU Data Protection Directive.

OWNERSHIP– This is a subscription agreement for access to and use of the Solutions. Client acknowledges that it is obtaining only a limited right to the Solutions and that irrespective of any use of the word’s “purchase”, “sale”, or like terms hereunder, no ownership rights are being conveyed to Client under this Agreement. Client agrees that theappidea Group or its licensors retain all right, title and interest (including all patent, copyright, trademark, trade secret, and other intellectual property rights) in and to the Solutions (including Tagging Methods, APIs, SDKs and Documentation), Deliverables (excluding Client Materials), all report templates and pre-existing content and materials of theappidea Group, all related and underlying technology, documentation, work product, tools, designs, methodologies, processes, techniques, ideas, and know-how, and all derivative works, modifications, or improvements of any of the foregoing, as well as all comments, questions, suggestions, or other feedback relating to the Solutions or Professional Services that Client submits to theappidea Group(collectively, “theappidea Group Technology”). Except for the limited right to access and use the Solutions as expressly set forth in this Agreement, no rights in any theappidea Group Technology are granted to Client. Further, Client acknowledges that the Solutions are offered as an on-line, Software-as-a-Service (SaaS) solution, and that Client has no right to obtain a copy of any underlying code or technology in any Solution, other than Tagging Methods.
ORDER TERM, FEES & PAYMENT

7.1 Order Term and Renewals – Unless otherwise specified on the applicable Quote, each Order Term shall automatically renew for additional twelve (12) month periods unless either party gives the other written notice of termination at least ninety (90) days prior to expiration of the then-current Order Term.

7.2 Fees and Payment – All fees are as set forth in the applicable Quote or SOW and shall be paid by Client in accordance with the invoice schedule and in the currency set forth in the applicable Quote or SOW (and if none, within thirty (30) days of the date of applicable invoice and in U.S. currency). Except as expressly set forth in Section 8.2 (Termination for Cause), Section 9.1 (Limited Warranty), Section 11.4 (Limited Professional Services Warranty), and Section 13.1 (Indemnification by theappidea Group), all fees are non-refundable. The rates in the applicable Quote or SOW are valid for the Order Term set forth in such Quote or SOW and thereafter shall be subject to an increase of no more than five percent (5%) per year (subject to Client retaining the same Solutions package, capacity and functionality levels). Client is required to pay any sales, use, Goods and Services Tax (GST), value-added, withholding, or similar taxes or levies, whether domestic or foreign (other than taxes based on the income of theappidea Group), and all such taxes and levies are excluded from any rates or prices provided by theappidea Group. Any late payments shall be subject to a service charge equal to 1.5% per month of the amount due or the maximum amount allowed by Law, whichever is less.

7.3 Suspension of Solutions – If (a) theappidea Group has sent Client a payment reminder for an overdue payment, and Client fails to pay the amount due within seven (7) days after receiving such payment reminder, or (b) Client has breached its obligations under Section 2.5 (General Restrictions) or Section 3.4 (Client Obligations), then, in addition to any of its other rights or remedies (including but not limited to any termination rights set forth herein), theappidea Group reserves the right to suspend Client’s access to the applicable Solution, content delivery and any related support, or Professional Services, without liability to Client, until payment has been made or the breach has been cured. Prior to suspending Client’s access for Client’s breach of Section 2.5 (General Restrictions) or Section 3.4 (Client Obligations), theappidea Group will use reasonable efforts to provide Client with notice and a reasonable opportunity to cure, unless theappidea Group reasonably determines that such breach may cause harm to other clients or threaten the security or integrity of a Solution, in which case suspension may be immediate.

7.4 Trial Subscriptions – If Client receives free access or a trial or evaluation subscription to the Solutions (a “Trial Subscription”), then Client may use the Solutions in accordance with the terms and conditions of this Agreement and the applicable Quote for the period designated in such Quote or otherwise by theappidea Group(and if not designated, then for thirty (30) days) (“Trial Period”). Trial Subscriptions are permitted solely for Client’s use to determine whether to purchase a full subscription to the Solutions. Client may not use a Trial Subscription for any other purpose, including for competitive analysis. At the end of the Trial Period, the Trial Subscription will expire and Client will have the option to purchase a full subscription to the Solutions. If Client purchases a full subscription, all of the terms and conditions in this Agreement will apply to such purchase and the use of the Solutions unless otherwise specified in the Quote for the Trial Subscription. theappidea Group has the right to terminate a Trial Subscription at any time for any reason. The Solutions may have a mechanism that limits access to such Solutions during the Trial Period and theappidea Group may otherwise restrict certain product functionality during the Trial Period (including limiting Purchased Units or other usage as may be specified by theappidea Group). Client shall not attempt to circumvent any such mechanism or restriction. Notwithstanding Section 3.3 (Data Retention Policy) or Exhibit B (Data Retention Policy), theappidea Group has no obligation to retain Solutions Data collected or retrieved with a Trial Subscription during or after the Trial Period. NOTWITHSTANDING ANYTHING TO THE CONTRARY IN THIS AGREEMENT, TO THE EXTENT PERMITTED BY APPLICABLE LAW, DURING THE TRIAL PERIOD THE SOLUTIONS ARE PROVIDED “AS IS” AND theappidea GROUP WILL HAVE NO WARRANTY OR OTHER OBLIGATIONS WITH RESPECT TO TRIAL SUBSCRIPTIONS UNLESS OTHERWISE SPECIFIED IN THE QUOTE.

TERM AND TERMINATION

8.1 Term – This Agreement is effective as of the Effective Date and expires on the date of expiration or termination of all Order Terms.

8.2 Termination for Cause – Either party may terminate this Agreement (including all related Quotes) if the other party:

(a) fails to cure any material breach of this Agreement (including a failure to pay fees) within thirty (30) days after written notice;

(b) ceases operation without a successor; or

(c) seeks protection under any bankruptcy, insolvency event, receivership, trust deed, creditors’ arrangement, composition, or comparable proceeding, or if any such proceeding is instituted against that party (and not dismissed within sixty (60) days thereafter).

Upon termination by Client for theappidea Group’ breach in accordance with this Section 8.2, theappidea Group shall promptly refund to Client any such Solution fees already paid with respect to the terminated portion of the applicable Order Terms. Upon termination by theappidea Group for Client’s breach, Client shall pay theappidea Group for the total fees contractually committed for all Order Terms.

8.3 Effect of Termination – Upon any expiration or termination of this Agreement, Client shall:

(a) immediately cease any and all use of and access to its Account and the Solutions (including any and all related theappidea Group Technology);

(b) Erase any and all copies of the Documentation, any theappidea Group-related passwords or access codes, and any other theappidea Group’ Confidential Information in its possession; and

Upon request, Client shall certify to theappidea Group in writing that it has fully complied with the foregoing requirements. Client acknowledges that, following termination, it shall have no further access to its Account or any Solutions Data, and that theappidea Group may delete Client’s Account and Erase any Solutions Data in its possession at any time, except for backup copies kept for disaster recovery purposes or as required to comply with Laws. Neither party shall have any liability resulting solely from a permitted termination of this Agreement in accordance with its terms. Except where an exclusive remedy is specified, the exercise of either party of any remedy under this Agreement, including termination, will be without prejudice to any other remedies it may have under this Agreement, by law or otherwise.

8.4 Survival – The following Sections shall survive any expiration or termination of this Agreement: 2.5 (General Restrictions), 3.3 (Data Retention Policy), 6 (Ownership), 7.2 (Fees and Payment), 8 (Term and Termination), 9.2 (Warranty Disclaimer), 11.2 (Rights to Deliverables) (solely with respect to Design Deliverables, if applicable), 12 (Limitation of Remedies and Damages), 13 (Indemnification), 14 (Confidential Information), and 16 (General Terms).

WARRANTY AND DISCLAIMER

9.1 Limited Warranty – theappidea Group warrants, for Client’s benefit only, that the Solutions will operate in substantial conformity with the applicable Documentation. theappidea Group’ sole liability (and Client’s sole and exclusive remedy) for any breach of this warranty shall be, in theappidea Group’ sole discretion and at no charge to Client, to use commercially reasonable efforts to correct the reported non-conformity or, if theappidea Group determines (in its sole discretion) such remedy to be impracticable or fails to correct the non-conformity, either party may terminate the applicable Order Term and Client shall receive as its sole remedy a refund of any Solution fees that Client already paid with respect to the terminated portion of the applicable Order Term.

The limited warranty set forth in the first sentence of this Section 9.1 shall not apply:

(a) unless Client notifies theappidea Group within thirty (30) days following the date on which Client first noticed the non-conformity;

(b) if the error was caused by misuse, unauthorized modifications, or third-party hardware, software or services; or

9.2 Warranty Disclaimer – EXCEPT FOR THE LIMITED WARRANTIES SET FORTH IN THIS AGREEMENT, THE SOLUTIONS AND ALL RESULTS AND REPORTS GENERATED THEREFROM AND ANY PROFESSIONAL SERVICES ARE PROVIDED “AS IS”. NEITHER theappidea GROUP NOR ITS SUPPLIERS MAKES ANY OTHER WARRANTIES, EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, TITLE, FITNESS FOR A PARTICULAR PURPOSE OR NONINFRINGEMENT (BUT FOR CLARITY THIS DISCLAIMER OF WARRANTIES OF NONINFRINGEMENT DOES NOT LIMIT theappidea GROUP’ INDEMNIFICATION OBLIGATIONS IN SECTION 13). WITHOUT LIMITING theappidea GROUP’ EXPRESS OBLIGATIONS IN SECTION 5 (SOLUTIONS SECURITY & PRIVACY), 9.1 (LIMITED WARRANTY) OR 10 (SUPPORT SERVICES; SLA), theappidea GROUPDOES NOT WARRANT THAT CLIENT’S USE OF THE SOLUTIONS WILL BE UNINTERRUPTED OR ERROR-FREE, THAT IT WILL REVIEW THE SOLUTIONS DATA FOR ACCURACY, THAT IT WILL PRESERVE OR MAINTAIN THE SOLUTIONS DATA WITHOUT LOSS, OR THAT THE SOLUTIONS WILL MEET CLIENT’S BUSINESS GOALS OR OTHER REQUIREMENTS OR EXPECTATIONS (OR, IF ACHIEVED, THAT SUCH RESULTS WILL BE SUSTAINABLE). theappidea GROUPSHALL NOT BE LIABLE FOR DELAYS, INTERRUPTIONS, SERVICE FAILURES OR OTHER PROBLEMS INHERENT IN USE OF THE INTERNET AND ELECTRONIC COMMUNICATIONS OR OTHER SYSTEMS OUTSIDE THE REASONABLE CONTROL OF theappidea GROUP (INCLUDING BUT NOT LIMITED TO ANY THIRD-PARTY PLATFORM). CLIENT MAY HAVE OTHER STATUTORY RIGHTS, BUT THE DURATION OF SUCH STATUTORY RIGHTS, IF ANY, SHALL BE LIMITED TO THE SHORTEST PERIOD PERMITTED BY LAW.

SUPPORT SERVICES; SLA – During the applicable Order Terms, (a) theappidea Group shall provide end user support in accordance with the then current version of the terms located at https://www.theappidea.ae/support/(or such other URL as theappidea Group may provide from time to time) for the support plan specified in the applicable Quote, and (b) the Solutions shall be subject to the Service Level Agreement (“SLA”) attached hereto as Exhibit D.
PROFESSIONAL SERVICES

11.1 Provision and Payment – theappidea Group shall provide a Technical Account Manager and other Professional Services if purchased in the applicable Quote or SOW. The Professional Services may include (i) configuration, implementation, or training services and/or (ii) Digital Marketing Services. The scope of the Professional Services, and the fees for the Professional Services (whether on a fixed-fee or hourly rate basis), shall be as set forth in an applicable Quote or SOW.

11.2 Rights to Deliverables – Client may use any Deliverables solely in support of its authorized use of the applicable Solution, subject to the same terms and conditions that apply to such Solution and any additional terms in the applicable Quote or SOW. As an exception to the preceding sentence, for any Design Deliverables, effective upon full and final payment of all fees and expenses owing to theappidea Group, theappidea Group grants Client a non-exclusive, perpetual, worldwide, non-transferable, royalty-free license to use, reproduce, publicly display and perform, distribute, and create derivative works of the Design Deliverables for Client’s business purposes. While Client may continue to use the Design Deliverables after termination or expiration of this Agreement, such continued use is “AS IS”, with no warranty or other obligation from theappidea Group.

11.3 Client Materials – Client shall provide theappidea Group with access to Client Materials and hereby grants theappidea Group a limited right to use Client Materials solely for the purpose of performing the Professional Services hereunder. Client represents and warrants that it has all rights necessary in the Client Materials to provide them to theappidea Group for such purpose.

11.4 Limited Professional Services Warranty – theappidea Group warrants that the Professional Services will be of a professional quality and conform to generally prevailing industry standards. Client must give written notice of any material breach of the foregoing warranty within thirty (30) days from the date the Professional Services are completed. In such event, at theappidea Group’ sole discretion, theappidea Group shall either:

(a) use commercially reasonable efforts to re-perform the Professional Services in a manner that conforms to the foregoing warranty; or

(b) if theappidea Group fails to re-perform or decides not to re-perform the Professional Services, refund to Client the portion of fees paid by Client to theappidea Group for the nonconforming Professional Services.

The foregoing procedures shall constitute theappidea Group’ sole liability (and Client’s sole and exclusive remedy) for any breach of the warranty in this Section 11.4.

LIMITATION OF REMEDIES AND DAMAGES

12.1 Consequential Damages Waiver – NEITHER PARTY (NOR ITS LICENSORS) SHALL BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, RELIANCE, OR CONSEQUENTIAL DAMAGES OF ANY KIND (INCLUDING LOST PROFITS, ANY LOSS OF USE, OR INTERRUPTION OF BUSINESS), REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR OTHERWISE, EVEN IF INFORMED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE.

12.2 Liability Cap – EXCEPT FOR EXCLUDED CLAIMS, NOTWITHSTANDING ANY OTHER PROVISION OF THIS AGREEMENT, EACH PARTY’S AND ITS LICENSORS’ ENTIRE LIABILITY TO THE OTHER PARTY ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT SHALL NOT EXCEED THE AMOUNT ACTUALLY PAID OR PAYABLE BY CLIENT TO theappidea GROUPDURING THE PRIOR TWELVE MONTHS UNDER THIS AGREEMENT.

12.3 Excluded Claims – “Excluded Claims” means (a) amounts payable to third parties by Client pursuant to Section 13.2 (Indemnification by Client) or (b) any claim arising from Client’s breach of Section 2.5 (General Restrictions) or Section 3 (Solutions Data).

12.4 Failure of Essential Purpose – The parties agree that the limitations specified in this Section 12 will survive and apply even if any limited remedy specified in this Agreement is found to have failed of its essential purpose.

INDEMNIFICATION

13.1 By theappidea Group– theappidea Group shall defend Client from and against any claim by a third party alleging that theappidea Group’ proprietary technology used in the performance of the Solutions, when used as authorized under this Agreement, actually infringes a U.S. or Great Britain (“GBR”) patent, U.S. or GBR copyright, or U.S. or GBR trademark, and shall indemnify and hold harmless Client from and against any damages and costs awarded against Client or agreed in settlement by theappidea Group(including reasonable legal fees) resulting from such claim.

If Client’s use of any Solution is (or in theappidea Group’ opinion is likely to be) enjoined, if required by settlement, or if theappidea Group determines such actions are reasonably necessary to avoid material liability, theappidea Group may, in its sole discretion:

(a) substitute substantially functionally similar products or services;

(b) procure for Client the right to continue using the Solution; or

(c) if (a) and (b) are not commercially reasonable, terminate the Agreement and refund to Client any Solution fees that Client already paid with respect to the terminated portion of the applicable Order Terms.

The foregoing indemnification obligation of theappidea Group shall not apply:

(1) if the Solution is modified by any party other than theappidea Group, but solely to the extent the alleged infringement is caused by such modification;

(2) if the Solution is combined with products or processes not provided by theappidea Group, but solely to the extent the alleged infringement is caused by such combination;

(3) to any unauthorized use of the Solution;

(4) to any action arising as a result of Solutions Data or any third-party deliverables or components contained within the Solution;

(5) to any release or version of the Tagging Methods other than the then-current release or version; or

(6) if Client settles or makes any admissions with respect to a claim without theappidea Group’ prior written consent.

THIS SECTION 13.1 SETS FORTH theappidea GROUP’ AND ITS SUPPLIERS’ SOLE LIABILITY AND CLIENT’S SOLE AND EXCLUSIVE REMEDY WITH RESPECT TO ANY CLAIM THAT theappidea GROUP’ PROPRIETARY TECHNOLOGY USED IN THE PERFORMANCE OF THE SOLUTIONS INFRINGES A U.S. OR GBR PATENT, U.S. OR GBR COPYRIGHT, OR U.S. OR GBR TRADEMARK.

13.2 By Client – Client shall defend theappidea Group from and against any claim by a third party arising from or relating to:

(a) any Solutions Data or Client Application; or

(b) any breach or alleged breach by Client of Section 3.4 (Client Obligations); or

and shall indemnify and hold harmless theappidea Group from and against any damages awarded against theappidea Group or agreed in settlement by Client (including reasonable legal fees) resulting from such claim.

13.3 Indemnification Process – The obligations of each indemnifying party are conditioned upon receiving from the party seeking indemnification:

(a) prompt written notice of a claim (but in any event notice in sufficient time for the indemnifying party to respond without prejudice);

(b) the exclusive right to control and direct the investigation, defense, and settlement (if applicable) of the claim; and

The indemnified party may participate in the defense of any claim with counsel of its own choosing at its expense. The indemnifying party may not settle a claim without the indemnified party’s prior written consent unless such settlement unconditionally releases the indemnified party from all liability and does not require the indemnified party to take or refrain from taking any action (except with respect to use or non-use of the Solutions or allegedly infringing materials).

CONFIDENTIAL INFORMATION – Each party (as “Receiving Party”) agrees that all code, inventions, know-how, business, technical, and financial information that it obtains from the disclosing party (“Disclosing Party”) constitute the confidential property of the Disclosing Party (“Confidential Information”), provided that it is identified as confidential at the time of disclosure or should be reasonably known by the Receiving Party to be Confidential Information due to the nature of the information disclosed and the circumstances surrounding the disclosure. Without limiting the foregoing, any theappidea Group Technology, performance information relating to the Solutions, and the terms and conditions of this Agreement and all Quotes and SOWs shall be deemed Confidential Information of theappidea Group without any marking or further designation. Except as expressly authorized herein, the Receiving Party will:

(a) hold in confidence and not disclose any Confidential Information to third parties; and

(b) not use Confidential Information for any purpose other than fulfilling its obligations and exercising its rights under this Agreement.

The Receiving Party may disclose Confidential Information to its employees, agents, contractors, and other representatives having a legitimate need to know (including, for theappidea Group, the subcontractors referenced in Section 16.10), provided that: (i) such representatives are bound to confidentiality obligations no less protective of the Disclosing Party than this Section 14; and (ii) the Receiving Party remains responsible for compliance by any such representative with the terms of this Section 14. The Receiving Party’s nondisclosure obligation shall not apply to information which the Receiving Party can document:

(1) was rightfully in its possession or known to it prior to receipt of the Confidential Information;

(2) is or has become public knowledge through no fault of the Receiving Party;

(3) is rightfully obtained by the Receiving Party from a third party without breach of any confidentiality obligation; or

(4) is independently developed by employees of the Receiving Party who had no access to such information.

The Receiving Party may make disclosures to the extent required by law or court order, provided the Receiving Party notifies the Disclosing Party in advance and cooperates in any effort to obtain confidential treatment. The Receiving Party acknowledges that disclosure of Confidential Information would cause substantial harm for which damages alone would not be a sufficient remedy, and therefore, that upon any such disclosure by the Receiving Party, the Disclosing Party shall be entitled to seek appropriate equitable relief in addition to whatever other remedies it might have at law.

MARKETING – During the term of the Agreement, theappidea Group may use Client’s name, logos, and trademarks to identify Client as a customer on theappidea Group’ website, social media, and other marketing materials.
GENERAL TERMS

16.1 Assignment – This Agreement will bind and inure to the benefit of each party’s permitted successors and assigns. Neither party may assign this Agreement except upon the advance written consent of the other party. Notwithstanding the foregoing, a party may assign this Agreement in connection with a merger, reorganization, acquisition, or other transfer of all or substantially all of such party’s assets or voting securities, provided that, in Client’s case, the assignee is not a competitor of theappidea Group. Any attempt to transfer or assign this Agreement except as expressly authorized under this Section 16.1 will be null and void.

16.2 Severability – If any provision of this Agreement shall be adjudged by any court of competent jurisdiction to be unenforceable or invalid, that provision shall be limited to the minimum extent necessary so that this Agreement shall otherwise remain in effect.

16.3 Governing Law; Jurisdiction and Venue – This Agreement shall be governed by the laws of the State of Oregon and the U.S. without regard to conflicts of law’s provisions thereof, and without regard to the United Nations Convention on the International Sale of Goods. The jurisdiction and venue for actions related to the subject matter hereof shall be the state and U.S. federal courts located in Portland, Oregon and both parties hereby submit to the personal jurisdiction of such courts.

16.4 Attorneys’ Fees and Costs – The prevailing party in any action to enforce this Agreement will be entitled to recover its attorneys’ fees and costs in connection with such action.

16.5 Notice – Any notice or communication required or permitted under this Agreement shall be in writing to the parties at the addresses set forth on the Quote or at such other address as may be given in writing by either party to the other in accordance with this Section and shall be deemed to have been received by the addressee:

(a) if given by hand, immediately upon receipt;

(b) if given by overnight courier service, the first business day following dispatch; or

(c) if given by registered or certified mail, postage prepaid and return receipt requested, the second business day after such notice is deposited in the mail.

Notices and communications may also be provided via electronic mail (which notices and communications shall be deemed to have been received immediately upon receipt), except that neither party shall provide any notice or communication related to Section 8 (Term and Termination), Section 9.1 (Limited Warranty) or Section 13 (Indemnification) via electronic mail.

16.6 Amendments; Waivers – Except as otherwise expressly set forth herein, no supplement, modification, or amendment of this Agreement shall be binding, unless executed in writing by a duly authorized representative of each party to this Agreement. No waiver will be implied from conduct or failure to enforce or exercise rights under this Agreement, nor will any waiver be effective unless in a writing signed by a duly authorized representative on behalf of the party claimed to have waived. No provision of any purchase order or other business form employed by Client will supersede the terms and conditions of this Agreement, and any such document relating to this Agreement shall be for administrative purposes only and shall have no legal effect.

16.7 Entire Agreement – This Agreement is the complete and exclusive statement of the mutual understanding of the parties and supersedes and cancels all previous written and oral agreements and communications relating to the subject matter of this Agreement.

16.8 Updates – Client acknowledges that the Solutions are on-line, subscription-based products and that, in order to provide improved customer experience, theappidea Group may make changes to the Solutions (including the Tagging Methods), and theappidea Group will update the applicable Documentation accordingly. The support, data retention, security, and SLA terms described in Section 10 (Support Services; SLA), Exhibit B (Data Retention Policy), Exhibit C (Solutions Security), and Exhibit D (SLA) may be updated from time to time upon reasonable notice to Client to reflect process improvements or changing practices (but the updates will not materially decrease theappidea Group’ obligations as compared to those reflected in such terms as of the Effective Date).

16.9 Force Majeure – Neither party shall be liable to the other for any delay or failure to perform any obligation under this Agreement (except for a failure to pay fees) if the delay or failure is due to unforeseen events which occur after the signing of this Agreement and which are beyond the reasonable control of such party, such as a strike, blockade, war, act of terrorism, riot, natural disaster, failure or diminishment of power or telecommunications or data networks or services, or refusal of a license by a government agency.

16.10 Subcontractors – theappidea Group may use the services of subcontractors and permit them to exercise the rights granted to theappidea Group in order to provide the Solutions and Professional Services under this Agreement, provided that theappidea Group remains responsible for:

(a) compliance of any such subcontractor with the terms of this Agreement; and

(b) the overall performance of the Solutions as required under this Agreement.

16.11 Independent Contractors – The parties to this Agreement are independent contractors. There is no relationship of partnership, joint venture, employment, franchise, or agency created hereby between the parties. Neither party will have the power to bind the other or incur obligations on the other party’s behalf without the other party’s prior written consent.

16.12 Export Control – In its use of the Solutions, Client agrees to comply with all export and import laws and regulations of the U.S. and other applicable jurisdictions. Without limiting the foregoing,

(a) Client represents and warrants that it is not listed on any U.S. government list of prohibited or restricted parties or located in (or a national of) a country that is subject to a U.S. government embargo or that has been designated by the U.S. government as a “terrorist supporting” country;

(b) Client shall not (and shall not permit any of its users to) access or use the Solutions in violation of any U.S. export embargo, prohibition or restriction; and

(c) Client shall not submit to the Solutions any information that is controlled under the U.S. International Traffic in Arms Regulations.

16.13 Government End-Users – Elements of the Solutions are commercial computer software. If the user or licensee of the Solutions is an agency, department, or other entity of the U.S. Government, the use, duplication, reproduction, release, modification, disclosure, or transfer of the Solutions, or any related documentation of any kind, including technical data and manuals, is restricted by a license agreement or by the terms of this Agreement in accordance with Federal Acquisition Regulation 12.212 for civilian purposes and Defense Federal Acquisition Regulation Supplement 227.7202 for military purposes. The Solutions were developed fully at private expense. All other use is prohibited.

16.14 No High-Risk Use – The Solutions and all components thereto are not fault-tolerant. The Solutions and all components thereto are not designed or intended for use in any situation where failure or fault of any kind of the Solutions or any component could lead to death or serious bodily injury of any person, or to severe physical or environmental damage (“High Risk Use”). Client is not licensed to use the Solutions or any component thereof in, or in conjunction with, High Risk Use. High Risk Use is STRICTLY PROHIBITED. High Risk Use includes, for example, the following: aircraft or other modes of human mass transportation, nuclear or chemical facilities, and Class III medical devices under the Federal Food, Drug and Cosmetic Act. Client agrees not to use the Solutions, or any component thereof, in or in connection with, any High-Risk Use.

16.15 Counterparts. This Agreement may be executed in counterparts (including execution by electronic signature, pdf or other electronic transmission), each of which will be deemed an original and legally binding and all of which together will be considered one and the same agreement.

Exhibit A

Purchased Unit Definitions

theappidea Group Infinity Analytics and theappidea Group Analytics (A9/A10):
“Server Call” is the unit of measurement for usage of the theappidea Group Infinity Analytics Solution or theappidea Group Analytics (A9/A10) Solution, as applicable. A Server Call is incurred when a request is sent to the data collection servers for the applicable Solution, when such request is sent by the Tagging Methods. “Server Call Entitlement” means the number of Server Calls purchased in the Quote during the Order Term. If, during the Order Term, Client’s actual usage exceeds the Server Call Entitlement, Client shall either (a) purchase additional Server Calls at the rate set forth in the Quote, or (b) pay Continuation Fees to theappidea Group. “Continuation Fees” will be determined by multiplying the number of Server Calls collected in increments of one thousand, and any fractions thereof, in excess of the Server Call Entitlement by the Cumulative CPM. “Cumulative CPM” for Server Calls means the cost per thousand Server Calls as set forth in the Quote. Upon the expiration or earlier termination of the Order Term, the Server Call Entitlement shall expire. All additional Server Calls purchased in the middle of any Order Term will be coterminous with the then current Order Term.

theappidea Group Infinity Data Connector:

“Volume” is the unit of measurement for usage of the theappidea Group Infinity Data Connector. “Volume Entitlement” means the total volume of extracted Client Data, as measured in gigabytes, set forth in the applicable Quote. If the volume of extracted Client Data exceeds the Volume Entitlement during the Order Term, Client shall pay Continuation Fees to theappidea Group. “Continuation Fees” will be determined by multiplying the number of gigabytes extracted in excess of the Volume Entitlement by the cost per gigabyte. Upon the expiration or earlier termination of the Order Term, the Volume Entitlement shall expire. Any additional Volume Entitlement purchased in the middle of any Order Term will be coterminous with the then current Order Term.

theappidea Group Segments:

Client’s right to access and use the theappidea Group Segments Solution is limited to (i) analyzing the data collected from Client Applications, (ii) tracking and loading up to the number of Events set forth in the Quote (“Event Entitlement”), and (iii) accessing, viewing and downloading Solutions Data. “Event” is the unit of measurement for usage of the theappidea Group Segments Solution. An Event is incurred when a visitor activity or a transaction, as defined by Client, is tracked and loaded in the theappidea Group database.

theappidea Group shall have no obligation to return, and Client shall have no right to receive, any portion of the fees if Client’s actual usage of Events is below the Event Entitlement. If, during the Order Term, Client’s actual usage of the theappidea Group Segments Solution exceeds the Event Entitlement, Client shall either (a) purchase additional Events at the rate set forth in the Quote, or (b) pay Continuation Fees to theappidea Group. “Continuation Fees” will be determined by multiplying the number of Events collected in increments of one thousand and any fractions thereof, in excess of the Event Entitlement by the Cumulative CPM for the Order Term. “Cumulative CPM” for Events means the cost per thousand Events as set forth in the Quote. Upon the expiration or earlier termination of the Order Term, the Event Entitlement shall expire. All additional Events purchased in the middle of any Order Term will be coterminous with the then current Order Term.

theappidea Group Streams:

Client’s right to access and use the theappidea Group Streams Solution is limited to (i) collecting, accessing and retrieving Streams Data, up to the number of Streams Events set forth in the Quote (“Streams Event Entitlement”) and (ii) establishing the number of Concurrent Connections specified in the Quote.

theappidea Group shall have no obligation to return, and Client shall have no right to receive, any portion of the fees if Client’s actual Streams Event usage is below the Streams Event Entitlement. If, during the Order Term, Client’s actual usage of theappidea Group Streams exceeds the Streams Event Entitlement, Client shall either (i) purchase additional Streams Events, or (ii) pay Continuation Fees to theappidea Group. Upon the expiration or earlier termination of the Order Term, the Streams Event Entitlement shall expire. All additional Streams Events purchased in the middle of any Order Term will be coterminous with the then current Order Term. Notwithstanding anything to the contrary within the Agreement, theappidea Group shall have no obligation to (i) keep and store Streams Data or (ii) store or deliver any raw data included in Streams Data, even if Client has purchased access to raw data for another Solution.

The following definitions are used with respect to theappidea Group Streams: “Continuation Fees” will be determined by multiplying the number of Streams Events collected in increments of one thousand, and any fractions thereof, in excess of the Streams Event Entitlement by the Cumulative CPM. “Cumulative CPM” for Streams Events means the cost per thousand Streams Events, as set forth in the Quote. “Streams Data” means the data collected via theappidea Group Streams; “Concurrent Connection” is a usage limitation for theappidea Group Streams, and means the number of connections between Client’s computer network and the theappidea Group Streams server which may occur concurrently, where a connection means a socket connection between theappidea Group Streams and any Client Application; “Streams Event” is the unit of measurement for usage of theappidea Group Streams. A Streams Event is counted against Client’s Streams Event Entitlement when any event configured by or on behalf of Client to be collected, is collected and delivered to the theappidea Group Streams infrastructure, and then such event is consumed by a Client Application. A Streams Event is counted against Client’s Streams Event Entitlement when such Streams Event is consumed by any Client Application for each unique data stream.
Add-Ons:

All Add-Ons purchased in the middle of any Order Term will be pro-rated for the remainder of the then-current Order Term (except for Server Calls, Events, and Streams Events) and will be coterminous with the then-current Order Term. “Add-On” means any Solution purchased as an add-on in a mutually executed Quote, purchase order, or invoice.

Exhibit B

Data Retention Policy

theappidea Group shall retain Client Data in accordance with the following Data Retention Policy.

Data Retention for theappidea Group Infinity Analytics Data

1.1 Standard Data Retention.

Standard Data Retention is included with Client’s subscription to theappidea Group Infinity Analytics. theappidea Group Infinity Analytics data is retained for 25 months, after which time the theappidea Group Infinity Analytics data may be Erased by theappidea Group and no longer available to Client.

1.2 Extended Data Retention.

Extended Data Retention is available with Client’s subscription to theappidea Group Infinity Analytics for an additional fee. With Extended Data Retention, theappidea Group Infinity Analytics data is retained for 37 months, after which time the theappidea Group Infinity Analytics data may be Erased by theappidea Group and no longer available to Client.

Data Retention for theappidea Group Analytics (A9/A10) Report Data

2.1 Standard Data Retention.

Standard Data Retention is included with the base package of theappidea Group Analytics, and includes 120 daily, 56 weekly, 24 monthly, 12 quarterly, and 3 yearly reports for new accounts. Existing accounts may have different retention per their contracts. With Standard Data Retention, Client has the ability to review daily/hourly report data as far back as 4 months.

2.2 Extended Data Retention.

For an additional annual fee, Extended Data Retention provides the Client with unlimited daily, weekly, monthly, quarterly, and yearly reports.

Comparison of Data Retention Options

Report Type	Standard Data Retention	Extended Data Retention
Daily reports	120 days	Unlimited
Weekly reports	56 weeks	Unlimited
Monthly reports	24 months	Unlimited
Quarterly reports	12 quarters	Unlimited
Yearly reports	3 years	Unlimited

Table Limits. Data tables within theappidea Group Analytics (A9/A10) have certain table limits, such as number of entries on 10 top page tables or visitor history tables.

Data Retention for theappidea Group Infinity Data Connector

Standard Data Retention is included with Client’s subscription to theappidea Group Infinity Data Connector. theappidea Group Infinity Data Connector data is retained for 13 months, after which time the theappidea Group Infinity Data Connector data may be Erased by theappidea Group and no longer available to Client.

Data Retention for theappidea Group Segments Processed Data

By default, theappidea Group Segments data is retained according to the following schedule:

Data Type	Retention
Ad Clickthrough, Conversion, Media, On-Site Search, Purchase, Search Clickthrough, Visit, Visitor	13 Months
Content Group View, Custom, Product View, Scenario, Shopping Cart Add	3 Months

Data Retention for theappidea Group Streams Data

theappidea Group Streams data is transitory only and is not retained by theappidea Group.

Log File Retention for theappidea Group Analytics (A9/A10) and theappidea Group Segments® Collected Data

theappidea Group Analytics Smart Source log files are retained for 3 months from the date of file creation. Segments Smart Source log files are retained for the current month plus 3 months from the date of file creation. theappidea Group Analytics and theappidea Group Segments clients who want copies of the raw logs may purchase the Smart Source File Retrieval option for an additional annual fee. Smart Source files will be available for download for rolling 14 days.

Exhibit C

Solutions Security

Definitions

Capitalized terms not included in this Exhibit C (Solutions Security) are defined in the Agreement.

(a) “Information Technology Resources” – means all theappidea Group facilities, equipment, and systems used for delivering the Solutions.

(b) “Personnel” – means employees, temporary employees, subcontractors, and consultants of theappidea Group, in each case with access to Client Data and/or Information Technology Resources.

Information Security Management

theappidea Group information security management system is based on ISO 27002. theappidea Group maintains a general Information Security Policy, updated annually, that explicitly addresses the confidentiality, integrity, and availability of Client Data and Information Technology Resources, and details employee’s responsibilities and managements’ role.

Comprehensive technical policies govern various aspects of theappidea Group SaaS Operations and general corporate IT, which policies define security measures appropriate to the sensitivity of the data processed. These include specialized policies and procedures governing practices such as incident response process, change management, and backups.

Policies are approved by senior management, communicated to all Personnel to whom the policies apply, and clearly state the consequences of non-compliance. All employees must review and sign theappidea Group’ Information Security Policy during onboarding.

theappidea Group has adopted a decentralized approach to Information Security. theappidea Group Technology & Security coordinates all security and privacy activities within theappidea Group. Responsibilities of this position include:

Driving security initiatives
Policy creation and review
Security planning and program management
Reviewing effectiveness of the security program
Coordinating theappidea Group’ security incident response plan
Performing annual security and privacy assessment and reviews

Implementation of security controls rests with the management of each relevant function. theappidea Group separates its SaaS Solutions production network and all associated functions from general corporate IT. theappidea Group Technology & Security is responsible for the policies and security implementation within the SaaS environment.

In support of teleworking, theappidea Group deploys remote access with strong encryption and authentication mechanisms across the Internet (using a commercial VPN product with multi-factor authentication).

Human Resources

theappidea Group has background checks performed on all employees at the time of hire (to the extent permitted by Law), and requires that non-disclosure and/or confidentiality agreements are signed by all Personnel. theappidea Group’ policy prohibits employees from using Confidential Information (including Client Data) other than for legitimate business purposes, such as providing technical support, and this obligation continues after their employment ends.

Upon hire and annually thereafter, theappidea Group provides employees with security and privacy training, which addresses handling of sensitive or confidential information and Client Data, employees’ responsibility for such data, risk of information sharing with unidentified callers, phishing attacks, and use of security tools such as anti-malware solutions.

theappidea Group maintains a formal termination or change of employment process that, promptly upon termination or change of employment, requires return of any and all theappidea Group and Client assets, disables or adjusts access rights, and reminds ex-employees of their remaining employment restrictions and contractual obligations.

Asset Management

theappidea Group logically separates Client Data from each individual Client. All Client Data is classified as highly confidential. theappidea Group information classification affords Client Data the same or higher level of security as it does theappidea Group’ own highly confidential information.

theappidea Group’ decommissioning procedures are designed to prevent access to Client Data by unauthorized persons. theappidea Group follows NIST Guidelines for Media Sanitization (Special Pub 800-88) to destroy data. All printed Confidential Information, including Client Data, is disposed of in secured containers for shredding.

Access Control

theappidea Group provides security-enabled identification, authentication, and authorization mechanisms for Client access to its Solutions and employee access to the backend infrastructure, and all passwords are securely hashed.

All Information Technology Resources used for the Solutions are managed under the policies of the theappidea Group SaaS Operations team, which is separate (both from a network domain perspective and from a staffing perspective) from corporate network resources. All access is limited to the least privilege needed and requires authentication. Access logs are reviewed at least quarterly.

Cryptography

All authenticated accesses to theappidea Group Solutions are over secure protocols such as HTTPS (HTTP over TLS) or SFTP (FTP over SSH). TLS transfers are terminated at the load balancer within the theappidea Group production network. In addition, the Infinity Data Connector uses mutual-authentication and PGP data encryption.

For the initial data collection, theappidea Group JavaScript code automatically detects the protocol used for the source page and uses the same (i.e., it defaults to HTTPS for secure pages and HTTP for non-secure pages). Clients may override these defaults to force the use of HTTPS for all pages.

Physical and Environmental Controls

theappidea Group SaaS Solutions infrastructure is physically separated from theappidea Group corporate facilities and managed by an independent SaaS Operations team. theappidea Group SaaS Solutions infrastructure uses a combination of colocation data center providers and Infrastructure-as-a-Service (IaaS) providers. theappidea Group maintains appropriate physical and environmental controls, such as electronic card access and video monitoring at all theappidea Group facilities.

Operations Security

theappidea Group maintains documented procedures that include at a minimum:

security control measures for all Information Technology Resources in the environment;
hardening – disabling of all non-essential processes and ports, removing all default users;
patches deployed promptly on all applicable Information Technology Resources per manufacturer recommendation, within 30 days for critical security patches;
change management procedures; and
incident detection and management.

theappidea Group maintains Client Data within the Solutions production environment on fully redundant or replicated storage systems, utilizes a multi-tiered backup approach, and transfers backup media in locked containers for storage in a secured offsite location.

theappidea Group maintains audit information and logs for all Information Technology Resources, applications and network access, monitors these logs for abnormal patterns and unauthorized access attempts, and maintains defined processes for security alerting, escalation and remediation. Logs are centralized in a limited-access system that prevents deletion and changes.

theappidea Group deploys anti-malware software with automatic scanning and updates on all workstations; installs anti-malware software on all Windows external-facing web servers with weekly scans; and scans all deployed code for malware.

Internal audits of the environment are performed at least quarterly and include, at a minimum, intrusion detection and firewall configuration, access rights, and audit logs.

Communications Security

theappidea Group follows guidance from the ISO/IEC 27002:2013 standard. Additionally, theappidea Group employs industry standard practices and relies on over 15 years of experience in operating highly secure Solutions for security controls such as firewalls, intrusion detection, change management and security policies.

theappidea Group employs network security control measures over all Information Technology Resources used to create, transmit, or process Client Data, including the following controls:

Technology controls include, at a minimum, firewalls, security monitoring and alerting systems, intrusion detection systems (IDS); and
The environment is monitored and managed 24×7.

System Acquisition, Development and Maintenance

The theappidea Group Solutions production environment (including facilities, network and staff) is logically and physically separated from the theappidea Group corporate and development environment.

theappidea Group follows secure development industry standard practices, including the use of OWASP Secure Coding Guidelines, and performs code reviews and security testing for key functionality.

Third Party Relationships

theappidea Group uses third party service providers in its provision of the Solutions. theappidea Group requires material service providers (such as data centers, cloud infrastructure and content delivery networks) to provide annual SOC 2 reports or ISO certifications, which theappidea Group reviews for consistency with industry standards and theappidea Group’ security practices.

Security Incident Management

theappidea Group maintains a documented security incident response process for reporting, responding to, and managing any unauthorized access to, disclosure of, misuse of, and/or loss of Client Data, and uses commercially reasonable efforts to notify Client within 48 hours of any breach affecting their Client Data. Client agrees that theappidea Group is not required to report unsuccessful security events, such as pings on theappidea Group’ firewall, port scans, and failed log-on attempts.

Business Continuity and Disaster Recovery

theappidea Group maintains and tests a business continuity plan (BCP) and disaster recovery (DR) plan that prioritizes critical functions (such as data collection) supporting the delivery of its Solutions to its clients. Under such plans, the disruption resulting from a complete site outage at a data collection center would be limited to single geographic region and would only last for a few minutes while traffic gets automatically rerouted. theappidea Group retains DR archives of Client Data for up to two years after the backup. The theappidea Group SaaS Operations team performs a comprehensive annual risk assessment.

Compliance

theappidea Group engages an independent third-party security firm annually to conduct a vulnerability scan of all external-facing (public) infrastructure devices and application penetration test of its Solutions.

theappidea Group does not allow clients to perform their own audits, but will reasonably collaborate with Client for applicable audits required by regulators of Client. Any such audits are subject to reasonable confidentiality and security procedures and the results of such audits constitute Confidential Information of theappidea Group.

Exhibit D

Service Level Agreement (“SLA”)

This SLA sets forth the service level terms that apply to one or more of the following Solutions to be provided to Client under the Agreement during the applicable order term set forth in a Quote: theappidea Group Infinity Analytics, theappidea Group Analytics (A9/A10), theappidea Group Segments, and theappidea Group Streams. Except as otherwise indicated, the defined terms in this SLA shall have the same meaning as in the Agreement.

User Interface Availability

(i) Guideline 1	Availability of the applicable Solution’s user interface will average at least 99%, as measured monthly, subject to the Exclusions set forth below. Violation must be measured and verified by theappidea Group’ approved third party reporting agency.
(ii) Remedy	Client will be granted a Service Credit equal to the average daily collected volume for the applicable Solution during the month in which the violation occurred, to be added to Client’s purchased total volume for such Solution for the then-current term only.
(iii) Guideline 2	Any single outage event will not exceed two (2) hours in length, subject to the Exclusions set forth below.
(iv) Remedy	Client will be granted a Service Credit equal to 1/2 of the average daily collective volume for the applicable Solution during the month in which the violation occurred. Service Credit shall be added to Client’s purchased total volume for such Solution for the then current term only. This remedy will not be issued if the remedy for Guideline 1 is issued.

Data Collection Availability

(i) Guideline 1	The guaranteed uptime for data collection network will average at least 99.9%, as measured monthly, subject to the Exclusions set forth below. Violation must be measured or verified by theappidea Group’ approved third party reporting agency.
(ii) Remedy	Client will be granted a Service Credit equal to the average daily collected volume for the applicable Solution during the month in which the violation occurred. Service Credit shall be added to Client’s purchased total volume for such Solution for the then-current term only.
(iii) Guideline 2	No single data collection network outage will exceed one (1) hour, subject to the Exclusions set forth below.
(iv) Remedy	Client will be granted a Service Credit equal to the average daily collected volume for the applicable Solution during the month in which the violation occurred. Service Credit shall be added to Client’s purchased total volume such Solution for the then-current term only. This remedy will not be issued if the remedy for Guideline 1 is issued.

Service Credits

Service Credits are granted only for the specific Solution that is in violation of the applicable SLA. For theappidea Group Infinity Analytics and theappidea Group Analytics, volume is measured in Server Calls and Service Credits shall mean Server Call credits. For theappidea Group Segments, volume is measured in Events and Service Credits shall mean Event credits. For theappidea Group Streams, volume is measured in Streams Events and Service Credits shall mean Streams Events credits. Any Client request for a Service Credit must be submitted within thirty (30) days after the end of the relevant month or shall be deemed to have been waived by the Client.

Exclusions

The User Interface Availability SLA and the Data Collection Availability SLA do not apply to any interruption or unavailability (i) due to scheduled maintenance notified to Client by theappidea Group at least twenty four (24) hours in advance via theappidea Group’ status page located at https://status.theappidea.ae, or other reasonable means; (ii) due to unscheduled maintenance notified to Client by theappidea Group at least one (1) hour in advance via theappidea Group’ status page located at https://status.theappidea.ae, or other reasonable means; (iii) caused by factors outside of theappidea Group’ reasonable control, including any force majeure event, Internet access or related problems beyond the demarcation point of theappidea Group’ servers; (iv) caused by network intrusions or denial of service attacks; (v) caused by any action or inaction of Client or any Client User; (vi) arising from Client’s equipment, software, or other technology, and/or third party equipment, software and/or technology (other than third party equipment within theappidea Group’ reasonable control); and/or (vii) arising from theappidea Group’ suspension and termination of Client’s right to use the Solution in accordance with this Agreement.

Sole Remedy.

In the event of a violation of this SLA, Client is entitled to receive (as the sole remedy) the Service Credits set forth herein. The aggregate Service Credits for a particular month shall not exceed 100% of the volume purchased for the applicable Solution that is allocated for that month.

Exhibit E-1

Supplemental Terms

theappidea Group Entity: For Clients located in Europe (excluding Aland Islands, Faroe Islands, Greenland, Denmark, Finland, Iceland, Norway, and Sweden), the Middle East, or Africa, the theappidea Group entity entering into this Agreement is WT EMEA Acquisition Limited with registered offices at offices at Khaleej Rd. Alkawthar, Saihat 32451. Saudi Arabia. CR No. 2062617298
Local Language Requirement: If the laws of the country in which Client is located require that contracts be in the local language in order to be enforceable, the version of this Agreement that shall govern is the translated version of this Agreement in the local language that is produced by theappidea Group within a reasonable time following Client’s written request to theappidea Group.
Fees and Payment: Section 7.2 (Fees and Payment) of the Agreement is replaced in its entirety with the following:

Fees and Payment – All fees are as set forth in the applicable Quote or SOW and shall be paid by Client in accordance with the invoice schedule and in the currency set forth in the applicable Quote or SOW (and if none, within thirty (30) days of the date of applicable invoice and in pounds sterling). Except as expressly set forth in Section 8.2 (Termination for Cause), Section 9.1 (Limited Warranty), Section 11.4 (Limited Professional Services Warranty), and Section 13.1 (Indemnification by theappidea Group), all fees are non-refundable. The rates in the applicable Quote or SOW are valid for the Order Term set forth in such Quote or SOW and thereafter shall be subject to an increase of no more than five percent (5%) per year (subject to Client retaining the same Solutions package, capacity and functionality levels). Client is required to pay any sales, use, value-added, withholding, or similar taxes or levies, whether domestic or foreign (other than taxes based on the income of theappidea Group), and all such taxes and levies are excluded from any rates or prices provided by theappidea Group. Any late payments shall be subject to a service charge equal to 1.5% per month of the amount due or the maximum amount allowed by Law, whichever is less.

Warranty Disclaimer: Section 9.2 (Warranty Disclaimer) of the Agreement is replaced in its entirety with the following:

Warranty Disclaimer – EXCEPT AS EXPRESSLY SET OUT IN THIS AGREEMENT, ALL WARRANTIES, TERMS, CONDITIONS AND UNDERTAKINGS, EXPRESS OR IMPLIED (INCLUDING BY STATUTE, CUSTOM OR USAGE, A COURSE OF DEALING, OR COMMON LAW) ARE EXCLUDED TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, INCLUDING BUT NOT LIMITED TO WARRANTIES OF SATISFACTORY QUALITY, TITLE, FITNESS FOR A PARTICULAR PURPOSE OR NONINFRINGEMENT (BUT FOR CLARITY THIS DISCLAIMER OF WARRANTIES OF NONINFRINGEMENT DOES NOT LIMIT theappidea GROUP’ INDEMNIFICATION OBLIGATIONS IN SECTION 13). WITHOUT LIMITING theappidea GROUP’ EXPRESS OBLIGATIONS IN SECTION 5 (SOLUTIONS SECURITY & PRIVACY), 9.1 (LIMITED WARRANTY) OR 10 (SUPPORT SERVICES; SLA), theappidea GROUPDOES NOT WARRANT THAT CLIENT’S USE OF THE SOLUTIONS WILL BE UNINTERRUPTED OR ERROR-FREE, THAT IT WILL REVIEW THE SOLUTIONS DATA FOR ACCURACY, THAT IT WILL PRESERVE OR MAINTAIN THE SOLUTIONS DATA WITHOUT LOSS, OR THAT THE SOLUTIONS WILL MEET CLIENT’S BUSINESS GOALS OR OTHER REQUIREMENTS OR EXPECTATIONS (OR, IF ACHIEVED, THAT SUCH RESULTS WILL BE SUSTAINABLE). theappidea GROUPSHALL NOT BE LIABLE FOR DELAYS, INTERRUPTIONS, SERVICE FAILURES OR OTHER PROBLEMS INHERENT IN USE OF THE INTERNET AND ELECTRONIC COMMUNICATIONS OR OTHER SYSTEMS OUTSIDE THE REASONABLE CONTROL OF theappidea GROUP (INCLUDING BUT NOT LIMITED TO ANY THIRD-PARTY PLATFORM). CLIENT MAY HAVE OTHER STATUTORY RIGHTS, BUT THE DURATION OF SUCH STATUTORIY RIGHTS, IF ANY, SHALL BE LIMITED TO THE SHORTEST PERIOD PERMITTED BY LAW.

Limitation of Remedies and Damages: Section 12 (Limitation of Remedies and Damages) of the Agreement is replaced in its entirety with the following:

12.1 Consequential Damages Waiver – SUBJECT TO SECTION 12.5, NEITHER PARTY (NOR ITS LICENSORS) SHALL BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, RELIANCE, OR CONSEQUENTIAL DAMAGES OF ANY KIND (INCLUDING LOSS OF GOODWILL, REPUTATION OR OPPORTUNITY, LOST PROFITS OR REVENUE, ANY LOSS OF USE, LOSS OF DATA, LOSS OF ANTICIPATED SAVINGS, ANY ACCOUNT OF PROFITS, OR INTERRUPTION OF BUSINESS), ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR ANY BREACH OR NON-PERFORMANCE OF IT, NO MATTER HOW FUNDAMENTAL, AND REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY OR OTHERWISE, EVEN IF INFORMED OF THE POSSIBILITY OF SUCH DAMAGES IN ADVANCE.

12.2 Liability Cap – SUBJECT TO SECTION 12.5 AND EXCEPT FOR EXCLUDED CLAIMS, NOTWITHSTANDING ANY OTHER PROVISION OF THIS AGREEMENT, EACH PARTY’S AND ITS LICENSORS’ ENTIRE LIABILITY TO THE OTHER PARTY ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT SHALL NOT EXCEED THE AMOUNT ACTUALLY PAID OR PAYABLE BY CLIENT TO theappidea GROUPDURING THE PRIOR TWELVE MONTHS UNDER THIS AGREEMENT.

12.5 Exclusions – Notwithstanding any contrary provision in this Agreement, neither party limits or excludes its liability in respect of:

(a) any death or personal injury caused by its gross negligence;

(b) fraudulent misrepresentation; or

Governing Law; Jurisdiction and Venue: Section 16.3 (Governing Law; Jurisdiction and Venue) of the Agreement is replaced in its entirety with the following:

Governing Law; Jurisdiction and Venue – This Agreement and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non-contractual disputes or claims) shall be governed by English law. The parties submit to the exclusive jurisdiction of the English courts for all purposes relating to this Agreement and any such dispute or claim. The parties agree that the United Nations Convention on Contracts for the International Sale of Goods is specifically excluded from application to this Agreement. Notwithstanding anything in this Agreement to the contrary, nothing in this Agreement prevents either party from seeking injunctive relief in the appropriate or applicable forum.

Attorneys’ Fees and Costs: Section 16.4 (Attorneys’ Fees and Costs) is replaced in its entirety with the following: “INTENTIONALLY OMITTED”.
Entire Agreement: Section 16.7 (Entire Agreement) is replaced in its entirety with the following:

Entire Agreement – This Agreement is the complete and exclusive statement of the mutual understanding of the parties and supersedes and cancels all previous written and oral agreements and communications relating to the subject matter of this Agreement. Each party acknowledges and agrees that it does not rely on, and shall have no remedy in respect of, any promise, assurance, undertaking, representation or statement made (whether innocently or negligently) by any other party or any other person except as expressly set out in this Agreement, in respect of which its sole remedy shall be for breach of contract. Nothing in this Section 16.6 shall operate or be construed to exclude or limit any liability of any person for fraud, including fraudulent misrepresentation.

Third Party Rights: A new Section 16.16 (Third Party Rights) is hereby added to the Agreement:

Third Party Rights – Nothing in this Agreement is intended to confer any benefit on any third party (whether referred to herein by name, class, description or otherwise) or any right to enforce a term contained in this Agreement under the Contracts (Rights of Third Parties) Act 1999, except that theappidea Group shall have the benefit of and the right to enforce all provisions of this Agreement which benefit and are enforceable by WT EMEA Acquisition Limited. Notwithstanding the foregoing, the Agreement may be varied in accordance with its terms by WT EMEA Acquisition Limited without the consent of, and without reference to, theappidea Group

Exhibit E-2

Supplemental Terms

theappidea Group Entity: For Clients located in Saudi Arabia, Eastern Region Saihat 32451 the theappidea Group entity entering into this Agreement is theappidea Group with offices at Khaleej Rd. Alkawthar, Saihat 32451. Saudi Arabia. CR No. 2062617298
Local Language Requirement: If the laws of the country in which Client is located require that contracts be in the local language in order to be enforceable, the version of this Agreement that shall govern is the translated version of this Agreement in the local language that is produced by theappidea Group within a reasonable time following Client’s written request to theappidea Group.
Fees and Payment: Section 7.2 (Fees and Payment) of the Agreement is replaced in its entirety with the following:

Fees and Payment – All fees are as set forth in the applicable Quote or SOW and shall be paid by Client in accordance with the invoice schedule and in the currency set forth in the applicable Quote or SOW (and if none, within thirty (30) days of the date of applicable invoice and in EUR). Except as expressly set forth in Section 8.2 (Termination for Cause), Section 9.1 (Limited Warranty), Section 11.4 (Limited Professional Services Warranty), and Section 13.1 (Indemnification by theappidea Group), all fees are non-refundable. The rates in the applicable Quote or SOW are valid for the Order Term set forth in such Quote or SOW and thereafter shall be subject to an increase of no more than five percent (5%) per year (subject to Client retaining the same Solutions package, capacity and functionality levels). Client is required to pay any sales, use, value-added, withholding, or similar taxes or levies, whether domestic or foreign (other than taxes based on the income of theappidea Group), and all such taxes and levies are excluded from any rates or prices provided by theappidea Group. Any late payments shall be subject to a service charge equal to 1.5% per month of the amount due or the maximum amount allowed by Law, whichever is less.

Governing Law; Jurisdiction and Venue: Section 16.3 (Governing Law; Jurisdiction and Venue) of the Agreement is replaced in its entirety with the following:

Third Party Rights: A new Section 16.16 (Third Party Rights) is hereby added to the Agreement:

Third Party Rights – Nothing in this Agreement is intended to confer any benefit on any third party (whether referred to herein by name, class, description or otherwise), except that theappidea Group shall have the benefit of and the right to enforce all provisions of this Agreement which benefit and are enforceable by theappidea Group . Notwithstanding the foregoing, the Agreement may be varied in accordance with its terms by theappidea Group without the consent of, and without reference to, theappidea Group

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